The line between fashion and football has never been thinner, as PUMA have unveiled an 80s-inspired kick that is now embraced by fashionistas like Jack Grealish! Here's a look!
The story
The PUMA Palermo sneaker is one of the brand's instantly recognisable shoes, as it made its debut in the 1980s. The stunning shoes have now also arrived on the streets of Mzansi and it is sure to make an impression to the likes of Teko Modise, Themba Zwane, and Lebohang Maboe, among other PUMA athletes!
The German sportswear giants said: "PUMA continues its ongoing celebration of the classic Palermo sneaker. For the latest chapter, the Palermo arrives on the streets of South Africa where its vibrant colour schemes and mix of suede and leather are styled by local creators.
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"The Palermo was originally part of a special series of sneakers created by PUMA that paid homage to some of Europe's most famous cities including London and Oslo.
"This kick made its debut in 1980s football stadiums, where it was a staple among the terrace crowd. Today this icon of football culture makes its return for the streetwear world, complete with its signature tag at the upper, a T-toe construction, and a classic terrace gum sole.
"Part of PUMA's storied history, to this day, the Palermo's unmistakable DNA evokes a deep sense of football nostalgia.
"In October PUMA introduced the first ever Palermo campaign, starring Jack Grealish, the beloved Manchester City midfield playmaker, upstart, and style icon in his own right.
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The company added: "In Mzansi, the timeless low-top is styled with PUMA football jerseys, channelling a modern terrace aesthetic. The PUMA Palermo, priced at R1799, is now available in Special Pink Delight-PUMA Green, Vine-Clementine, White Vapor-Grey Gum and Black Feather-Grey Gum from PUMA.com, PUMA Retail stores, Colt45 by Al Capone, Sportscene, Shesha, Office London, Sidestep and Superbalist."
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