Kitmaker PUMA has officially confirmed the release of AC Milan's new and stylish fourth-kit, which is inspired by a famous streetwear brand. Here's a look!
The story
Kit collaborations are becoming increasingly popular among football supporters and fashion enthusiasts. Italian giants Milan have joined forces with their kitmaker and Los Angeles-based street fashion label PLEASURES.
The end result of this unique partnership is a visually stunning alternative kit which is set to be worn by the Serie juggernauts on 11 and 19 February when they face off against Napoli and Monza, respectively.
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The new strip features two fashionable iterations, which harmoniously infuses punk, metal, and grunge influences of the LA streetwear brand with the detailed beauty of Milan's gothic architecture.
Rossoneri striker and PUMA ambassador Olivier Giroud said he was looking forward to rocking the new gear in their next game at the San Siro
"I am excited to be wearing this great looking kit on the pitch," the France talisman said, according to a statement by PUMA.
"It is unlike anything I have seen before with two versions that can be used by both the goalkeeper and the players.
"This shows the creativity and innovation of PUMA, AC Milan, and PLEASURES, creating a kit with a cutting-edge design and an amazing concept that truly captures the essence of AC Milan's legacy and ambition."
PUMA senior head of product line management teamsport apparel, Marco Mueller, added: "Working on this kit allowed us to creatively merge Milan's iconic street style with PLEASURES' distinct edge.
"We aimed for a design that resonates with both the LA and Milan vibe and AC Milan's storied history. The collaboration was an opportunity to push the boundaries of traditional kit design, ensuring that every element is infused with innovation, culture and the Club's global footprint."
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