PUMA Unveils Global Brand Campaign after a decade: "FOREVER. FASTER. – See The Game Like We Do".
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PUMA has introduced its first worldwide brand campaign in ten years, titled "FOREVER. FASTER. – See The Game Like We Do."
The campaign features footballers like Jack Grealish, Antoine Griezmann, and Neymar Jr., alongside legend Sergio Aguero. This also marks PUMA's most significant marketing endeavor to date.
Founded in 1948 by Rudolf Dassler, PUMA has always aimed to craft footwear that embodies the agility and speed of a puma.
Collaborating with elite athletes and clubs over its 75-year history, PUMA has consistently pushed boundaries to deliver sporting excellence and unforgettable victories.
Through the "FOREVER. FASTER. – See The Game Like We Do" campaign, PUMA highlights its intrinsic connection to speed, a core element of the brand's identity.
By championing speed as a superpower, PUMA invites individuals to transcend their limits and unlock their full potential, mirroring the ethos of renowned athletes like Neymar, Mondo Duplantis, Karsten Warholm, and Breanna Stewart.
"FOREVER. FASTER. – See The Game Like We Do" premiered on today, 10 April, and will be showcased across various platforms such as social media, television, and out-of-home media worldwide. With a star-studded lineup including athletes like Luis Suarez, Antoinne Griezmann, Breanna Stewart, Christian Pulisic, Felix Streng, Jack Grealish, Javier "Chicharito" Hernández, Karsten Warholm, Kai Havertz, Lamelo Ball, Luis Suarez, Memphis Depay, Mondo Duplantis, Neymar Jr., Sergio Aguero, Shericka Jackson, and Yaroslava Mahuchikh.
PUMA aims to inspire individuals to embrace speed and envision the game through their unique lens.
In the coming months, PUMA plans to release tailored content for prestigious events like The CONMEBOL Copa America, UEFA Euro 2024, and The 2024 Summer Olympics, further solidifying its commitment to celebrating speed and athletic prowess on a global stage.
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