Sports brand giant PUMA have now launched the second phase of one of their unique campaigns, featuring some of the best stars that will be competing at the upcoming 2024 UEFA European Championship and 2024 Copa America. Here's a look!
The story
With the EURO 2024 and the 2024 Copa America set to take centre-stage this month, PUMA have announced the second chapter of its first worldwide brand campaign in 10 years.
The campaign is called "FOREVER. FASTER. - See The Game Like We Do" and it is dedicated to the aforementioned international tournaments.
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The initiative is set to showcase how speed is important in football and will tell the story around some of their elite football stars like Antoine Griezmann, Christian Pulisic, Javier "Chicharito" Hernández, Kai Havertz, Memphis Depay, Neymar, and the retired Sergio Aguero.
PUMA vice president of Brand Marketing, Richard Teyssier, said: "We are dedicated to enhancing our brand's presence through a comprehensive media strategy that blends traditional channels with innovative technologies to engage our consumers.
"Our efforts will specifically emphasize social media, leveraging our team of ambassadors and influencers. Additionally, we will explore new mechanisms to create exciting experiences."
Max Pollack, co-founder and managing partner of MATTE Projects, a partner agency for the brand campaign, added: "Working with PUMA to redefine their powerful brand promise "Forever. Faster." has been a defining experience for MATTE.
"We are honored to collaborate with such a trusting and forward thinking partner, and especially with their leadership as we shape this new platform together. Game changers win by seeing the game differently. This is something that we believe to our very core, and we're excited to see PUMA fully embrace this ethos to win the year of sport."
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