Luxury sports car manufacturer Porsche and adidas have come together to create a classic, contemporary menswear range focusing of minimalistic designs with innovative material.
Porsche Design Sport by adidas has thrived on its strategic association with the world’s most successful sporting personalities. With Chelsea coach Jose Mourinho picked for last season’s campaign, it’s now the turn of Spain international Xabi Alonso to turn on the style.
True to his direct, no-nonsense style of play, the 33-year-old is equally frank about his personal tastes when it comes to fashion.
Xabi Alonso: "I choose my cooperation partners carefully. I know which brands match my style and which products suit me. If I don't like something, I am not going to wear it. I am looking forward to working with Porsche Design Sport by adidas because I really like their collection. The products are classy, understated, functional and luxurious, and they perfectly fit my style," explained the former Real Madrid player.
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