PUMA and AC Milan have launched the club's new 2019/20 third kit, which takes inspiration from the founder of the Serie A giants, Herbert Kilpin.
Championing the spirit and passion of Milan fans, the kit was launched at an exclusive "The Roar of Milan" fan event in Milan to mark the start of the 2019/20 season, ahead of the men's first team returning to training.
Season preparations will continue at the Rossoneri's Milanello training centre before the team embarks on a pre-season tour of the United States (fixtures vs Bayern Munich and SL Benfica) and England (vs Manchester United) between 17 July and 3 August.
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The 2019/20 AC Milan third kit features a bold and graphical representation of the club's famous founding statement by Herbert Kilpin, who described the club colours as: "We're going to be a team of devils. Our colours will be red like flames and black like our opponents' fear!" The design is symbolic of the youth and energy of the AC Milan squad.
The jersey features PUMA's dryCELL technology, a moisture-controlling technology that is incorporated into the material to draw sweat away from the skin to the surface, ensuring a dry interface on the body even during strenuous exercise.
The third kit, retailing for R999, is now available at PUMA stores and selected retailers.