PUMA and Serie A champions AC Milan have launched their sublime 2022/23 away kit, which is inspired by the Rossoneri's seven European titles. Take a look!
What Happened?
Similarly to the latest home kit which was released earlier in July, the new design has derived from 'That Milan Touch'. The new away shirt will be worn by the men's, women's and youth teams in their respective competitions.
Scroll through the gallery to see PUMA and AC Milan's newest design
AC Milan takes a victory lap with the fresh all-white away kit synonymous with some of the club's biggest titles and finals.
The iconic white shirt
While wearing white in 1963, they became the first Italian team to lift the European Champion Clubs' Cup before they went on to win five more European trophies that saw them wear white in every single final. If you did not believe in lucky colours you will now.
The Italian club did so in an all-white strip. After six decades and seven European titles, the all-white away kit remains an iconic part of the club's identity.
The new away strip embraces the strategic direction undertaken by AC Milan and PUMA as the two brands utilize the style, fashion and culture of Milan to develop off-pitch fashionable products that tap into the unique style.
This direction can be seen in the official photoshoot of the campaign which features local Milanese talent and players from the AC Milan men's and women's teams as part of a stylish and elegant ensemble.
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"For this year's away kit, we wanted to bring back an all-white kit, an iconic look for AC Milan away kits that has been a staple of recent trophies winning seasons," said Marco Mueller, PUMA Senior Head of Product Line Management Teamsport Apparel.
"AC Milan is steeped in history, so we looked to the 1984/85 season Away kit as an inspiration. We wanted to bring a fresh energy to that kit and celebrate iconic all-white kits of the past."
Did you know?
The sublime jersey features ultraweave performance fabric and drycell sweat-wicking technology, making the jersey the lightest and most comfortable PUMA has ever made.
Your thoughts, please?
What do you think of AC Milan's kit?