Manchester City have revealed their 2019/20 PUMA home and away kits, which pay tribute to Manchester's industrial and cultural heritage.
Following City's success last season in men's, women's and academy football, the club will push for new honours this season, wearing uniquely designed kits that also feature the club's 125th anniversary crest.
The home kit draws inspiration from Manchester's industrial heritage, celebrating the true grit, fight, and character that emerged from the cotton mills of Manchester.
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The woven jacquard wave pattern is a visual representation of the looms which were integral to the industrial revolution in Manchester. The iconic City blue is highlighted with purple, a colour previously used in historic club away kits, and is used on the Home shirt for the first time.
The away kit celebrates the city's "Madchester" years, a period of extraordinary cultural activity in the late 1980s and early 1990s. The kit is directly inspired by former nightclub, The Hacienda, once an epicentre for emerging music, bands, DJs, and artists. Using black colour as a base, this Away kit features yellow stripes on the left shoulder: a reference to The Hacienda's iconic graphic identity. Additional peach and City blue pops create a colourful representation of this legendary cultural icon that was the heartbeat of the city.
"The partnership between Manchester City and PUMA goes beyond football. We want the club's global fans and local Mancunians to all feel invested in this, and it starts with combining our very creative kit designs with authentic stories from Manchester's history and music scene," dam Petrick, PUMA's Global Brand Marketing Director, said.
This approach inspired Sunday night's official kit launch event, headlined by local musician and City fan Bugzy Malone, which was held at Manchester's Mayfield Depot, and showcased how music will be integral to the partnership. Bugzy Malone, alongside Sergio Aguero, Oleksandr Zinchenko, U14 City girls academy players and Pep Guardiola, also feature in the launch film – YouTube link: https://youtu.be/ypPfcg77deM
The home and away jerseys, retailing for R999, will be available at PUMA stores, Totalsports, The Cross Trainer, Studio 88, Sportsmans Warehouse, Takealot and selected retailers from Monday 1 July.