The brands were seemingly meant to be together as they can both trace history back to Manchester, UK in the early 1900’s. When Hearts of Oak launched its first-ever rainbow kits in 1917, they were sourced from a manufacturer in the famed English city. These rainbow colours have become synonymous with the “Phobia” over the years, creating one of the most unique and recognisable club identities on the Continent. Umbro, of course, was founded in the outskirts of Manchester in 1924, and has since grown in to one of the world’s leading football brands.
As part of the partnership, Umbro will be the exclusive global technical partner of the Club, supplying the Hearts playing squad with best-in-class authentic competition wear, training apparel and equipment, off field apparel, footwear and luggage. Umbro will also supply the technical and management staff with Hearts’ branded apparel. Hearts of Oak products will also be available for fans to purchase.
The Chief Executive Officer of Hearts of Oak, Mark Noonan commented on the tie-up: “We are thrilled to welcome Umbro in to our family. A brand with a rich history and authenticity, premium product quality, cutting edge designs and love for the beautiful game makes them the perfect fit for our highest ambitions. I urge Phobians everywhere to embrace and give their full support to this partnership.”
Donovan Bell from Umbro South Africa said: “Our brand has over 94 years of history in the game, and we are delighted to partner with a football club that has such a significant status in African football. It goes without saying that we are proud to be associated with a club that has had so much success on the pitch, and we’re looking forward to more in the future.”
Umbro and the Club are finalising designs for the team’s kits, with plans to release them to fans in the coming months.