Manchester City manager Pep Guardiola claims the critics will 'kill him' if his club were spending the same amount of money as Chelsea.
The Blues are already nearing the £1billion-mark in transfer despite Todd Boehly only taking over the club in May 2022.
Chelsea have made eight signings in this transfer window, which includes breaking their transfer record to sign Moises Caicedo from Brighton and Hove Albion for €116million.
The Citizens have spent a lot of money over the years, but Guardiola insists they would be attacked by the media if they used Chelsea's recent methods.
"I couldn't sit here if we spent what Chelsea spent in the last two transfer windows - you would kill me," Guardiola told reporters, as per Goal.
"You will kill me, that is for sure. We'd be under scrutiny like you couldn't imagine. We have to see what happens in the market and if we can do it and to pay what we believe is fair. We wanted (Harry) Maguire and didn't buy him because we didn't want to pay, we wanted (Marc) Cucurella and didn't pay, we wanted Alexis Sanchez and didn't pay.
"In the end we will pay what is fair to do it. Otherwise we have the academy. We won't be desperate just to get another player.
"I don't criticise Chelsea for one second. I'm saying if we do it, we are dead, all around the world. People's mindset has to change - everyone spends.. A lot. Not just City.
"They can do whatever they want. They want to do the best football possible for the fans, they want to win the titles and every season get better and better. Everybody wins. Tell me the truth: are you enjoying the transfer window?
"This player, the other one, every few months on Sky TV, a new player here, new player there. It's so funny. I would love it to be shorter, I would like to finish the transfer window before the season but it is what it is."
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