Reports in Italy suggest The Old Lady are interested in luring the 28-year-old Argentine frontman, who scored 36 league goals last season, from Naples to Turin.
His son and club vice-president Edo also told TuttoNapoli: "It is just a hoax and you must not believe everything.
"We are building a great squad for the Champions League. We have received no offer for Higuain, neither from Juve nor any other club."
Arsenal are alos believed to be interested in the services of the former Real Madrid striker, and are reportedly willing to use Olivier Giroud in a potential swap deal.