With the money flowing into Mamelodi Sundowns, the big question at Chloorkop is now swinging towards what constitutes a successful season at the club.
Sundowns completed the just ended season with only the DStv Premiership on the local scene out of four competitions, while they also added the inaugural African Football League – a competition created for the elites on the continent.
READ: 'I hope that Pirates gives him a 10-year contract'
The Brazilians came stuck in the CAF Champions League semi-finals again, which hurt more than the joy of lifting the AFL and the local league.
"We have to understand and admire that with the investment made by the Motsepe family at Sundowns, the targets are different now," points out the club's former defender, Muisi Ajao.
Ajao arrived in South Africa in 1997 after a season with Belgian club Cercle Brugge and spent a season at Kaizer Chiefs, before moving to Sundowns ahead of the 1998/99 season.
At Sundowns, the Nigerian spent four years and won two league titles and the 1999 Rothmans Cup, before being released in the period just before Patrice Motsepe's revolutionary hand at the club.
"I don't think Sundowns is a team that takes ultimate pleasure in only winning the league.
"They have won it seven years in a row, so that is now standard that finishing second is what will be considered a failure.
"Sundowns is a club whose desire is now in winning the Champions League because the clubs that they are genuinely competing with are in North Africa than here.
"They are taking whoever they want from all other clubs locally, so they are a step ahead of everyone else.
"You cannot measure Sundowns against Kaizer Chiefs right now because that is a mismatch, even though we all know that this should not be the case.
"Deep down, Sundowns know the truth and that only winning the league locally was not enough regardless of whatever they will say.
"There is a sense of disappointment that Orlando Pirates beat them in two cup finals in the same season because when you get to a final, you want to lift the trophy.
"Players want to show trophies that they won in their CVs, with the plus at Sundowns being that it comes with huge bonuses beyond the prize money.
"The club and their fans cannot be happy that they let three trophies slip through their hands on the domestic front.
"The truth is that Sundowns has the squad to compete in all those competitions and be strong enough to win all of them based on the money being pumped into the club.
"Even the players know that winning one trophy out of four locally is not good enough, unless you also added the Champions League.
"In all honesty, I don't think the African Football League trophy that they won can be compared to the Champions League.
READ: Onyango position at Sundowns cleared
"The players at Sundowns don't have any excuse than to win all games that they play because there is more at stake for them than other clubs.
"It is not a season to be totally proud of at Sundowns because they missed the big target.
"This is not to discredit the brilliant work by Rulani Mokwena as a young coach, but the truth is that he wants the Champions League more than anything else," says Ajao.